Hitting your target doesn't mean being perfect
This picture you see is a shooting target of mine
Every year, I must show up at the firearms range and qualify in order to keep my Retired Peace Officers Certification.
As you can see from this target,....
I wasn't perfect
This was a 97%....which in my opinion isn't bad.
Here's the thing......I still pass and I'm qualified, at 97%
Honestly, all I would need is a 70% to pass.
You don't have to be perfect to hit your target
The important thing is to even show up in the first place and be aiming at your target, and aiming at the right area.
Do You Know The Target For Your Business?
As I was completing my qualification, I couldn't help think about how shooting at this target was much like building a business.
Most people understand the goal in shooting at this target is to get as many rounds in the center of the target.
In Law Enforcement, we are also taught "2 to the body, 1 to the head" ...
we actually have drills where head shots are a part of the score.
This might be similar to having a specific target market for your business marketing.
You won't get the same result if you are just spraying rounds at just anything on the target.
When you know exactly where the people are, or know exactly where the points are, and you are aiming there with the right stuff, you get the points (customers).
You might not hit the target perfectly day 1
My first day at the range during the police academy was scary. I had been shooting before and had fired at a target, but never in this capacity.
You can only imagine the intensity of training at the firearms range in the academy.
I wasn't very good intially, but by the time this block of training was done in the academy, I knew what I had to do, I knew where to aim on the target, I practiced, got better and I was given my expert shooter pin.
Building your business is the same way.
Day one you won't know what you are doing, you might be overwhelmed, lost, and wondering what you are doing.
Day two gets better, and as you get more one on one and group training and learn how things works, ...
you get better at hitting your target without much effort.
You become an expert! (or pretty darn close)
No matter how long you've been in business, or in this case shooting, know your target, know where the best points (customers) are, aim and fire.
To Your Success,